Check CU's Pizza Jeolpyeon: Launch Date, What's on It, and the Package Label
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Key Takeaway
CU's pizza jeolpyeon is a rice cake snack sold year-round in CU stores from October 8.
It was reported to be jeolpyeon topped with tomato sauce, mozzarella, pepperoni, corn, and olives. Size and allergen labeling are not in the reports.
When and where is pizza jeolpyeon sold?
Citing BGF Retail, the Korea Economic Daily reported that CU would launch pizza jeolpyeon as a permanent item on the 8th. The article ran on October 6, so the launch date is October 8. What stands out is that it is a permanent item, not a limited-time one.
The English edition of The Herald Business also covered the product that day, based on what CU announced. When each store gets it in stock is not in the reports, so check at the store.
What is on it, and how does it differ from pizza seolgi?
Pizza seolgi is a snack from rice cake shops that uses white steamed rice cake (baekseolgi) like a pizza crust and adds toppings. CU took its idea from this but reportedly swapped the base rice cake for jeolpyeon. The Herald described jeolpyeon as chewier than baekseolgi.
| Item | What the reports confirm |
|---|---|
| Product name | Pizza jeolpyeon |
| Where sold | CU stores |
| Launch date | October 8 |
| How sold | Year-round |
| Contents | Tomato sauce, mozzarella, pepperoni, corn, and olives on jeolpyeon |
| Size, ingredients, allergens, nutrition facts | Not stated in the reports |
Citing market research firm Sometrend, the Korea Economic Daily reported that social media mentions of pizza seolgi grew from under 100 in April to about 2,000 in August and more than 10,000 in September. A BGF Retail snack team official said the company watches food trends that spread quickly on social media and adds CU's own ideas.
Where can you check size and allergen labeling?
Neither report gave size, ingredients, allergens, or nutrition facts. The labeling printed on the package is the reference for these.
- Look first at the ingredient list and allergen labeling on the back of the package.
- Check the net weight and nutrition facts on the same side.
- If the retailer's app lists product information, compare it with the package label.
If you have an allergy, check the label before you buy.
Are other convenience stores launching similar products?
According to the Korea Economic Daily, a GS25 official said the company is aware of pizza seolgi's popularity and is discussing internally whether to turn it into a product. A launch has not been confirmed.
Sources: [Korea Economic Daily (Hankyung) [Hot New Item]: report on CU's pizza jeolpyeon launch](https://www.hankyung.com/article/202610064604g), The Herald Business: CU to sell 'pizza tteok' inspired by viral SNS trend. Checked on 2026-10-13.
Frequently Asked Questions
Is pizza jeolpyeon a limited-time item?
The Korea Economic Daily reported that CU is launching pizza jeolpyeon as a permanent item.
Is it the same as pizza seolgi?
No. Pizza seolgi is a snack made at rice cake shops by putting toppings on white steamed rice cake (baekseolgi), while CU's product was reported to swap the base rice cake for jeolpyeon.
Where can I check allergen information?
It is not in the reports. Check the ingredient and allergen labeling on the product package.
Sources & Verification Date
- Korea Economic Daily (Hankyung) [Hot New Item]: report on CU's pizza jeolpyeon launch · Verified
- The Herald Business: CU to sell 'pizza tteok' inspired by viral SNS trend · Verified
All materials have been verified from official announcements and may have changed since verification.